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conclude his two part series, Adrian Glamorgan offers
these seven steps to sustainable consumption
So – climate change is happening, peak oil is
happening, water shortages are happening, even world
food shortages are stalking abroad and pricing up the
local counter, and the folk at international meetings
are saying, “let's do something”: but don't
mention consumption too prominently. Why relegate sustainable
consumption? Because it's hard. Because the free market
can't work out how to solve "the greatest market
failure in history", climate change, except by
letting those failing free markets have more of a go
at selling more things – getting "carbon
trading" happening, yes, but also encouraging us
to keep buying, to keep the world economy afloat, and
global business-as-usual on its supercruiser keel.
If there's anything to be done by governments in regulating
companies, to make them responsible behind the scenes,
it's to cautiously suggest cleaner production, and gently
mention eco-efficiencies and, even more softly, fair
trade – and quietly, not too loudly, almost offhandedly,
turn and encourage we consumers to consider buying green.
An excellent start. But if some of the recent television
ads are anything to go by, there's the whiff of a risk
of being "greenwashed" by a few recycled plastic
bags here, a bogus label on a supermarket product there.
Companies are getting the drift, but not the idea, and
people's own hopes for a wholesale transformation of
values is being shortchanged.
To make consumption sustainable, a new kind of prosperous
is needed. Something that does not feed fairy floss
to the gnawing individual emptiness which drove this
runaway consumption and collective greenhouse dependency.
Something that won't rebadge the old. Something that
will not need to link our national growth with out material
output. Such "delinkage" has happened already
in a few countries. If we can peer into a future beyond
the familiar, it might be an Australian economy that
meets our basic material needs, which helps each of
us to find our inner riches, and meet and encourage
such values in the other.
Yes, we will also need international, national, state
and local action; and we now need companies to take
their corporate responsibility seriously, rather than
gloss their business reports. But how can companies
and we each make this difficult inner shift into genuine
sustainable consumption? How can we walk our talk, move
from a few gestures to genuine concern and committed
action? As we ask for a new way individually, we see
how hard it is for the legal entities called companies.
No question, it's difficult to escape the stickiness
of the wasteful system we live in. It will take determined
effort and openness of mind and heart to each other.
Sustainable consumption may involve a shift from what
we buy to how we buy. Here are seven possible steps
that may help each of us explore this.
1. Find our reverence for creation
How lucky we are to be on this planet! Have you counted
the stars...do you know which of them are in fact coy
hidden galaxies that spin about us at night? Have you
felt awe at the beauty of dawn or felt the winter glow
of sunset? Have you figured out what makes it rain?
Have you watched a baby being born? Farewelled a friend
into the mystery of death? Have you loved a place for
its beauty? Have you mourned a damaged place, and wondered
how to heal it? Finding our humility and reverence for
life is an essential shift to sustainability. Once we
care about life on our rare blue planet, from the largest
of whales to the smallest diatom, isn't it so much harder
to be part of the mass extinction of species, and the
thin topsoil turned barren? Reverence helps us experience
what's worth appreciating in the outer world.
2. Work on your Inner Self
Sure, there's fear, hatred and doubt out there –
just don't let it be at home within you. Springcleaning
our inner selves helps maintain our wellbeing. By sharpening
our thinking, finding compassion, developing courage,
building our inner resolve, finding balance, we are
strengthened inwardly, to better assess the outer world
and its needs.
3. Make some silence so the good sense can
come in
Unsustainable systems seem to live in noise and trivialise
priorities; sustainability tends to grow out of a dynamic
stillness. Allow processing time. Challenge the impertinent
culture that insists we are must know now; that we are
nobody without a glittering product, now. If you can
make a habit of moments of regular silence – meditation,
prayer, reflection, a quiet walk – you are more
likely to be renewed and able to witness the inner call
to do what is worthy.
4. Listen inwardly, but stay actively engaged
in what's happening in the world
Some people devote their life to God, praying. I'm sure
that we benefit from such devotion. But I'm also led
to believe that the spirit also needs arms and legs
and, perhaps most of all, a courageous thinking heart,
to achieve what needs to be done in this Earth Century.
It's like breathing in, breathing out. We need stillness.
We need action. We need stillness. We need action.
5. Dare to be dedicated and grateful
Consumerism fosters narcissism: "gotta have",
"be tempted", "you deserve it".
Self love is vital, but too much could be what got us
in this mess in the first place. Being grateful for
what you already possess, dedicating your efforts to
something beyond yourself, and finding gratitude for
others' inner wealth, too, is part of a mosaic reshaping
meaning and growth. With humility, inner listening,
dedication, gratitude and engagement, we are now, finally,
ready for the last steps to achieve sustainable consumption.
6. Discern Your Life's Purpose
Assume, for a moment, your unique gifts also bring with
them a unique task. Try and define this task. Listen
inwardly, but seek active feedback from those in the
world you trust. Keep exploring this. Slowly your life
purpose emerges. Steps 1-5 have been just preparation
for this process.
7. Accumulate to allocate resources on your
Life Purpose
Now you know what you are here for, your aim is not
to save money, but to find ways to spend it to advance
your life task. (See the brilliant classic, Your Money
or Your Life). There is a spiritual mystery here, perhaps.
If we each follow our life purpose, mindful of our service
and reverence to others, the planet is more likely to
become sustainable!
Sustainable consumption will be about eating organically,
perhaps driving more hybrids on the road, and (finally!)
building most of our houses to the northerly aspect.
But the shift to sustainability values a new kind of
consumption – consumption that is not so much
about outer display, as inner service, consumption that
is not so much about narcissism, but outward service.
Sustainable consumption will indeed be a new kind of
prosperous.
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